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TELSTRA
FABRIC OF SOCIETY
An anytouch experience that made a Telstra in-store activation genuinely hands-on.
What we did
To help Telstra resonate with younger audiences, we developed the "Fabric of Society" campaign, featuring the Telstra Bubbies — an interactive experience designed to shift Telstra's image from a dependable provider to an exciting, tech-forward brand. Using advanced interactive technology, we created an engaging experience that invited users to connect and play, showcasing Telstra as a company that understands and embraces innovation and fun.
Why it worked
By creating a lively and memorable interaction, the Telstra Bubbies broke away from the traditional "good coverage" perception, positioning Telstra as a dynamic brand for younger audiences. This activation redefined Telstra's relevance by using technology in a way that captured attention and fostered brand affinity. The playful experience not only showcased Telstra's technical prowess but also created a refreshing, approachable image that resonated with a new generation, reinvigorating its brand appeal.
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