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MONTBLANC
AFTER HOURS TEST DRIVE
A 2.5-metre smartwatch replica, controlled live by customers' own phones, so the boutique kept selling after closing time.
What we did
Watch This Space created an interactive, life-sized replica of the Montblanc Summit 3 smartwatch, enabling customers to explore its features and customisation options via touch-screen interfaces and augmented reality. This hands-on experience allowed users to personalise the watch in real time, testing various settings and design choices that brought Montblanc’s craftsmanship and innovative technology to life.
Why it worked
This activation transformed passive browsing into active engagement, increasing customer interaction by 31%. By allowing users to fully experience the customisation process, the installation deepened interest and created a personal connection to the product, boosting both time spent with the brand and subsequent sales. The interactive display showcased Montblanc's commitment to quality and innovation, making it a memorable retail experience that resonated with tech-savvy luxury shoppers.
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