top of page
bg.png

DIAMOND EXCHANGE

VIRTUAL RING TRY-ON

3D hand-tracking let customers try on diamond rings with zero social pressure — and it showed in the conversion numbers.

Diamond Exchange virtual try-on 02.jpg

What we did

Trying on diamond rings in-store, face to face with a salesperson, puts a lot of customers off before they've even looked properly. We built a Virtual Ring Try-On using 3D hand-tracking — customers explore and "try on" rings with no one watching over their shoulder, at a pace they set themselves.

Why it worked

 Dwell time went up and so did conversion, because the biggest barrier — social pressure — was gone. It also became a genuine talking point for Diamond Exchange, reinforcing the brand as forward-thinking in a category that's traditionally anything but.

Diamond Exchange virtual try-on 01.jpg

Let's create something special. 

Schedule a coffee, share a brief, or ask us to walk you through what we did for Autodesk, Telstra, Montblanc and St George.

THANKS FOR SUBMITTING

SOCIAL MEDIA.

  • LinkedIn
  • Youtube

TELEPHONE. 0438 498 212

ADDRESS. LEVEL 4, 80 MARKET STREET, SOUTH MELBOURNE, 3205
 

bottom of page