top of page
ST GEORGE BANK
UNWRAP
Through-glass touch technology turned a bank's Christmas windows into a viral moment — 1,000+ participants in 6 days, 530,000+ Facebook views.
What we did
To bring Christmas cheer and brand awareness to St George branches, we developed the "Unwrap Christmas" campaign, transforming branch windows into digital, interactive presents. Passersby could swipe their hands across the glass to "unwrap" virtual wrapping paper, revealing gifts like surfboards, cameras, and bikes presented by St George staff. Capturing the joy and surprise of each interaction, we created a video that was shared as a viral campaign on Facebook, amassing over 530,000 views and spreading festive spirit across the community.
Why it worked
By offering a joyful and stress-relieving experience during a financially demanding season, St George reinforced its brand values of support and innovation. The interactive, tech-driven approach highlighted St George as a leader in customer experience within the banking sector, leaving a memorable impression that resonated with audiences and strengthened community connection. This award-winning activation effectively combined brand loyalty with holiday magic.
bottom of page