AR & gamification, built for events that actually land.
Every event runs the same risk: people show up, stand around, and forget you by Monday. We fix that with augmented reality and gamification that turns passive attendees into active participants — built around your budget, your theme, and what you actually need the event to achieve. Ready-made formats or fully custom. Either way, it works the same day it launches.
WHAT WE BUILD
Gamified Networking
What it is
An AR-based scavenger hunt where attendees collect tokens by scanning other attendees' nametags — each token carries contact details and business cards.
Why it works:
It turns the worst part of any event — forced small talk — into something people actually want to do. Networking becomes the game, not the awkward bit before the game.
Location-Based Treasure Hunts
What it is
Attendees navigate your venue hunting virtual items and completing challenges tied to your brand or sponsors.
Why it works:
Gets people physically moving through every part of your event — every booth, every sponsor, every corner — instead of clustering at the bar.
AR Quizzes
What it is
Face-tracking, augmented reality quizzes attendees can share their results from straight to social.
Why it works:
Turns "sit and listen" into "compete and show off." Built-in social sharing means your event keeps generating impressions after people leave the room.
Interactive Posters
What it is
Your standard 2D event poster, scanned to life as a 3D digital experience — with real calls to action, collectable tokens, or an event preview built in.
Why it works:
Every piece of pre-event collateral becomes a functioning marketing channel instead of a static image nobody looks at twice.
Training & Manuals
What it is
Scan-to-life AR content layered over your existing training material and manuals.
Why it works:
The content people forget is the content that was never interesting in the first place. This makes it stick, and it keeps working long after the event ends.
Exhibitor Loot Boxes
What it is
Sponsors and exhibitors use AR markers to drive attendees to their booth in exchange for discounts, demos, or giveaways.
Why it works:
Solves the actual problem exhibitors pay you to solve — foot traffic — instead of just putting a logo on a lanyard.
Real-Time Analytics
What it is
Live data on how attendees actually behaved — not guesswork after the fact.
Why it works:
You walk away from the event with more than a feeling about how it went. You walk away with the numbers to prove it and plan the next one better.
HOW IT COMES TOGETHER
Discovery & briefing
We start with your event's objectives, audience and goals. Output: a creative brief and project outline built around your event, not a template.
Ideation & concept
We workshop ideas that actually fit the event, not tech for tech's sake. Output: creative proposals and mock-ups to review.
Design & development
We build it, test it, refine it. Output: finished designs and interactive components, ready for testing.
Testing & QA
Every experience is stress-tested across devices before it goes anywhere near your attendees. Output: a bug-free experience, ready to deploy.
Installation & launch
We handle setup, on-site or remote. Output: a live, fully operational experience on the day.
Post-launch support & analytics
Once it's done, we hand you the data — engagement, behaviour, what worked — so the next event is smarter than the last.
"I have been working with Watch This Space for a while and have been really impressed with their level of professionalism, creativity, and dedication. They consistently deliver amazing results and I would highly recommend them to anyone."
Janet Sloan
Red Bag