Retail Isn’t Dead. It’s Ready to Be Reimagined Why experiential design is more important than ever in Australia’s evolving retail landscape. Let’s get one thing straight. Despite all the noise, physical retail is not going anywhere. According to GPT’s latest Retail Recharged report, more than 90% of retail growth in Australia will still be fulfilled in-store or through services linked to physical locations like click and collect or direct to boot. That’s not just significant.