Delivering wow.
Our Formula
Capture their
attention
The most effective way to get someone's attention is to WOW them. Because of this, we make our experiences big, bright and instantly "getable". There's no point in creating something amazing only to have people walk right past it.
Capture their heart
Once we have their attention, we capture their heart. We do this by creating experiences rooted in an insight, that solves a problem or connects with the user to your brand in a meaningful way. After all, there's no room for gimmicks when it comes to the heart.
Capture their wallet
At the end of the day, we're in the business of creating business. So regardless of the creative idea or technology used, our experiences end with clear calls to action to ensure customers convert or change their behaviour.
Don’t be left behind
Bring the future forward for your brand. Every day we make brands cooler, more relevant, and much more memorable by creating unforgettable experiences.
The experience in experiences
The experts in creating what’s never been created before, we lift the bar, remove the risk, and make you look good.
Deliver WOW!
The desire, know-how and technology already exists. Now’s the time to excite your customers - and your business.
About
Story
There for all to see, there’s nowhere to hide when brand experiences are done badly. Shit not only stinks, it sticks. Early on, we had our share of stinkers. Sometimes the technology couldn’t match the imagination, sometimes the idea got lost in the tech, and there was often budget virtual reality.
Vision
Years of valuable lessons have made us wiser and warier - and every new job benefits. Involved from go to whoa, we really give a damn, and ensure that your brand experience is shit-hot.
Technology
Without sounding too wanky, we try and be technology agnostic and use whichever tools we believe will give your customer the best experience. At the end of the day, we want customers to feel an emotion and create a memory, not remember some new gadget.
Case Studies
Montblanc: After Hours Test Drive
What we did: Watch This Space created an interactive, life-sized replica of the Montblanc Summit 3 smartwatch, enabling customers to explore its features and customisation options via touch-screen interfaces and augmented reality. This hands-on experience allowed users to personalise the watch in real time, testing various settings and design choices that brought Montblanc’s craftsmanship and innovative technology to life.
Why it worked: This activation transformed passive browsing into active engagement, increasing customer interaction by 31%. By allowing users to fully experience the customisation process, the installation deepened interest and created a personal connection to the product, boosting both time spent with the brand and subsequent sales. The interactive display showcased Montblanc’s commitment to quality and innovation, making it a memorable retail experience that resonated with tech-savvy luxury shoppers.
Telstra: Fabric of Society
What we did: To help Telstra resonate with younger audiences, we developed the “Fabric of Society” campaign, featuring the Telstra Bubbies—an interactive experience designed to shift Telstra’s image from a dependable provider to an exciting, tech-forward brand. Using advanced interactive technology, we created an engaging experience that invited users to connect and play, showcasing Telstra as a company that understands and embraces innovation and fun.
Why it worked: By creating a lively and memorable interaction, the Telstra Bubbies broke away from the traditional “good coverage” perception, positioning Telstra as a dynamic brand for younger audiences. This activation redefined Telstra’s relevance by using technology in a way that captured attention and fostered brand affinity. The playful experience not only showcased Telstra’s technical prowess but also created a refreshing, approachable image that resonated with a new generation, reinvigorating its brand appeal.
St George Bank: Unwrap
What we did: To bring Christmas cheer and brand awareness to St George branches, we developed the “Unwrap Christmas” campaign, transforming branch windows into digital, interactive presents. Passersby could swipe their hands across the glass to “unwrap” virtual wrapping paper, revealing gifts like surfboards, cameras, and bikes presented by St George staff. Capturing the joy and surprise of each interaction, we created a video that was shared as a viral campaign on Facebook, amassing over 530,000 views and spreading festive spirit across the community.
Why it worked: By offering a joyful and stress-relieving experience during a financially demanding season, St George reinforced its brand values of support and innovation. The interactive, tech-driven approach highlighted St George as a leader in customer experience within the banking sector, leaving a memorable impression that resonated with audiences and strengthened community connection. This award-winning activation effectively combined brand loyalty with holiday magic.
Kelly Tarltons: Turtle Rescue
What we did: We developed the “Turtle Rescue” experience for Kelly Tarlton’s, a compelling interactive journey that immersed visitors in the life of a rescued sea turtle. Through augmented reality and hands-on activities, guests could follow a turtle’s rehabilitation journey from rescue to release. This experience allowed participants to learn about marine conservation while engaging in activities that mirrored real-life rescue efforts, fostering a deeper connection with Kelly Tarlton’s mission.
Why it worked: The “Turtle Rescue” experience offered a unique blend of education and interaction, allowing visitors to engage directly with Kelly Tarlton’s conservation story. By taking audiences on a meaningful journey that highlighted the importance of marine protection, it inspired empathy and awareness around sea turtle conservation. The immersive approach made complex conservation issues accessible and memorable, deepening visitors’ connection to the aquarium and reinforcing Kelly Tarlton’s role as a leader in environmental education. This impactful experience left a lasting impression, turning visitors into advocates for marine life.
Clients
“Creating interactive experiences is daunting. I can't tell you how reassuring it is to have found an agency that actually delivers what they promise."
Joann Todhunter
Sales Director - Seqirus CSL
Let's create something special.
Schedule a coffee, share a thought, or ask us to share some case studies.